Why: The October to January window on SuperSport Schools is a focused, content-rich period anchored by compelling programming and a January back-to-school moment that drives one of the biggest consumer spending cycles in South Africa. From The Class of 2026 and The Boat Race to Schools Water Polo IPT, CSA Youth Weeks and three major cricket festivals, this window delivers authentic, brand-safe content across a highly engaged community of families, parents and school supporters. This document outlines packaged TVC and Pre-Roll offerings across Channel 216 and the SuperSport Schools App for the October 2026 to January 2027 window, at rates that make participation a straightforward decision.
| 8.5M
Unique Viewers Channel 216 |
1.5M
Registered App Users |
30M+
Pre-Roll Opportunities |
1.1M+
Newsletter Subscribers |
WHY SUMMER ON SUPERSPORT SCHOOLS
The October to January window is a focused, distinct chapter in the school sport calendar, one that delivers specific, high-profile content properties alongside a powerful commercial moment in January when schools return and South African families make their biggest back-to-school purchasing decisions of the year. The content is real, the audience is present and the commercial intent is high.
- The Class of 2026 is SuperSport Schools’ flagship year-end programming celebrating the graduating sporting class
- The Boat Race is one of South Africa’s most iconic school sport traditions, a real tentpole moment on the calendar.
- Schools Water Polo IPT with 400 matches for both the very best boys and girls, nationwide participation and highly engaged water polo families and players.
- CSA Youth Weeks are Cricket South Africa’s premier youth week tournaments, including the iconic Khaya Majola Week and other age-group weeks for boys and girls.
- James Mayinga Football Tournament is a high-profile youth football event from the borders of the iconic Kruger National Park.
- Peninsula Cricket Week, CUBS Cricket Week and HJS Paarl Cricket Week are three of the country’s most prestigious school cricket festivals that get the new year off to a real bang!
- January: back to school for every South African school, which means new teams, new kit, new season and a national buying spree across sport, retail, insurance and financial services
THE CONTEXTUAL ADVANTAGE
SuperSport Schools is built on a contextual advertising framework. Your ad appears alongside content that is thematically and emotionally aligned to your message. The results are measurable:
- +20% brand recall when ads are contextually aligned to the top three content keywords
- 2x more liking and 2x more engagement from audiences who receive relevant ads
- 3 in 4 millennials actively pay attention to ads for products they are in the market for
When a family watching their child’s school final sees a relevant brand message, it does not feel like advertising. It feels like part of the story.
TVC PACKAGES — CHANNEL 216 (OCTOBER 2026 TO JANUARY 2027)
Three broadcast packages are available for the full 123-day summer window on Channel 216, structured by daily frequency and broadcast window. All rates are exclusive of VAT.
|
Package |
Spots/Da y | Broadcast Window |
Days |
Rate Card Value |
Packaged Price |
Saving |
|
Premium |
14x |
07:00–21:0
0 |
123 |
R6,888,000 |
R2,100,000 |
R4,788,000 |
|
Standard |
7x |
14:00–21:0
0 |
123 |
R3,444,000 |
R1,320,000 |
R2,124,000 |
|
Starter |
5x |
16:00–21:0
0 |
123 |
R2,460,000 |
R900,000 |
R1,560,000 |
All TVC packages are exclusive of VAT. Rate card based on R4,000 per TVC placement.
DIGITAL PRE-ROLL PACKAGES — SUPERSPORT SCHOOLS APP (OCT 2026 – JAN 2027)
Four pre-roll packages are available across the full 4-month window, delivered in-app against live match and VOD content. With 30 million+ pre-roll opportunities on the platform annually, this window captures families and school communities in high-attention moments across Water Polo IPT, cricket festivals, and year-end content. All rates are exclusive of VAT.
|
Package |
Pre-Roll Volume | Rate Card (per view) |
Rate Card Value |
Packaged Price |
Saving |
| Entry | 200,000 | R0.50 | R100,000 | R90,000 | R10,000 |
| Growth | 300,000 | R0.50 | R150,000 | R130,000 | R20,000 |
| Scale | 500,000 | R0.50 | R250,000 | R195,000 | R55,000 |
| Dominate | 1,000,000 | R0.50 | R500,000 | R375,000 | R125,000 |
All pre-roll packages are exclusive of VAT. Rate card based on R0.50 per pre-roll view.
THE ECOSYSTEM ADVANTAGE
Broadcast and digital packages can be combined to create a fully integrated summer campaign across Channel 216, the SuperSport Schools App, the newsletter (1.1 million subscribers, 24% open rate), WhatsApp Channel (400,000+ followers), and SABC Plus (2 million registered users). A brand that commits to both TVC and pre-roll this summer owns the full family touchpoint — broadcast in the lounge, digital on the device, and newsletter in the inbox.
“In media and marketing, context is not just the setting — it is the signal that makes the message matter in the moment that counts. This is what SuperSport Schools delivers every day.”
Kelvin Watt, CEO, Capitalize Media Limited
NEXT STEPS
Inventory for the October to January window is available now. Category exclusivity is limited. To secure a package or request a bespoke consultation across broadcast and digital:
- Contact Kelvin Watt: kelvin@capitalizemedia.co.za | +27 82 990 3585
- All packages can be customised to sport code, audience segment, or campaign objective
- Combined TVC and pre-roll packages are available at negotiated rates on request